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Keywords: Craft beer consumption
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Journal Articles
Angelina De Pascale, Maurizio Lanfranchi, Raffaele Zanchini, Carlo Giannetto, Mario D'Amico, Giuseppe Di Vita
International Journal of Wine Business Research (2024) 36 (2): 207–229.
Published: 28 November 2023
... the emergence of a new generation known as Digitarians or Generation Z. This study aims to analyze the key determinants influencing craft beer consumption among Digitarians. Design/methodology/approach An online questionnaire is administered, and a total of 296 completed responses are included...
