...Slobodan Adžić Purpose This study aims to achieve two key objectives. The initial objective is to construct a full latent structural equation model (SEM) for examining the cultural influences on the consumer purchasing habits of rakija, a culturally endorsed alcoholic beverage in Serbia...

...Jorge Pelegrín-Borondo; Ruben Fernández Ortiz; Lino Meraz-Ruiz Purpose This study aims to compare the influence of emotions produced by the wine and the winery visit on wine purchase intent at two destinations with different cultural views (old and new wine worlds). Design/methodology/approach...

..., with distribution and promotion being the most problematic. It would appear that cultural differences and both formal and informal entry barriers point towards a more strategic relational approach if successful market entry is to be achieved. The implications for would‐be market entrants are discussed...

...Simon Webb; Kevin Nield; Kate Varini Culture has become accepted as an important and constitutive element in the domain of business management. A great deal of research has been undertaken on the nature and effect of corporate culture and a limited amount of research has examined the conflict...

...John Hall; Michael Shaw; Isobel Doole This paper investigates the influence of ethnologically based cultural factors on the motives and occasions for wine consumption both in Australia and overseas. As the international market for wine expands, global marketers have begun searching for new ways...