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Keywords: Deception
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Journal Articles
The impact of setting on wine tasting experiments: Do blind tastings reflect the real-life enjoyment of wine?
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International Journal of Wine Business Research (2019) 31 (4): 578–590.
Published: 30 August 2019
... and in 2016, to explore the relationship between wine ratings, WTP and objective characteristics (appellation, labelling and price). The first was in a formal wine-tasting setting (n = 58), and the second in the social setting of a restaurant (n = 52). The experiments involved deception: the tasters were...
