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Keywords: Demographics
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Journal Articles
Identifying wine consumers interested in environmentally sustainable production practices
Available to Purchase
International Journal of Wine Business Research (2022) 34 (1): 86–111.
Published: 17 August 2021
... be developed based on demographics, attitudes, and behaviors defined in the model. Kathleen Kelley can be contacted at: kmk17@psu.edu 07 01 2021 06 06 2021 22 07 2021 23 07 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only...
Journal Articles
Product Involvement in Consumer Wine Purchases: Its Demographic Determinants and Influence on Choice Attributes
Available to Purchase
International Journal of Wine Marketing (1996) 8 (3): 37–56.
Published: 01 March 1996
.... Furthermore, no reported research has attempted to assess the outcome of product involvement in relation to the different attributes relevant to consumer's choice of wine. This Australian study, based on more than 300 face‐to‐face interviews, aims to provide a clearer picture of the demographics...
