... be seen at Link to the terms of the CC BY 4.0 licence. Wine tourism Wine festival Visitor segmentation Festival motivation Wine knowledge Social interaction Developing countries Consumer behaviour Wine festivals are pivotal platforms within the global wine tourism landscape...

...Martinette Kruger; Adam Viljoen Purpose This study aims to identify the preferences of wine consumers based on age cohorts to identify differences in consumption from a developing country perspective, with a predominantly younger population, to determine wine consumption longevity. Design...

... of planned behavior India Critical success factors Wines Developing countries India’s wine market has been growing with a CAGR of 25 per cent over a period of six years. Increase in social acceptance of wine, burgeoning urban middle class, increase in disposable income and projection of wine...

... and entertainment. The increasing prevalence is tempting stakeholders to apply their efforts towards maximizing the benefit. The wine tourism is a secondary activity to the wine industry that can contribute to regional development in developing countries like India. Over the past 78 years the wine tourism in Nashik...

... only Marketing Wine South Africa USA Wines Developing countries Market segmentation Luxury Aesthetics Ontology Attitude towards brands Ephemerality In a report by the International Wines and Spirits Research (IWSR) group, it is reported that an estimated 3.2 billion cases...