... be seen at Link to the terms of the CC BY 4.0 licence. Wine tourism Wine festival Visitor segmentation Festival motivation Wine knowledge Social interaction Developing countries Consumer behaviour Wine festivals are pivotal platforms within the global wine tourism landscape...

...Martinette Kruger; Adam Viljoen Purpose This study aims to identify the preferences of wine consumers based on age cohorts to identify differences in consumption from a developing country perspective, with a predominantly younger population, to determine wine consumption longevity. Design...

... Consumption ritual Consumption practice Theory of planned behavior India Critical success factors Wines Developing countries India and China are widely recognized as the economic powerhouses driving the world consumption. With 1.3 billion people, India is the second most populous country...

... is a secondary activity to the wine industry that can contribute to regional development in developing countries like India. Over the past 78 years the wine tourism in Nashik region is increasing at the rate of above 20 per cent year on year basis. With mainly private stakeholders putting their effort...

... to the literature by providing a unique and alternative method of market segmentation and shows how this affect attitudes toward luxury wine brands as a product category. Marketing Wine South Africa USA Wines Developing countries Market segmentation Luxury Aesthetics Ontology Attitude towards brands...