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Keywords: Diction
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Journal Articles
International Journal of Wine Business Research (2017) 29 (4): 373–383.
Published: 20 November 2017
... of how brand personality is communicated. Design/methodology/approach The paper uses the text analysis software DICTION to identify the extent to which each estate’s website communicates the brand personality dimensions of excitement, competence, ruggedness, sincerity and sophistication...
