...Marcus Bremer; Nicolas Depetris Chauvin Purpose This paper investigates how Greek wineries’ strategic alignment with the 2009 national branding strategy correlates with their export success. It aims to identify distinct strategic profiles and determine which differentiation strategies...

...Cristiano Pinto Klinger; Elvis Silveira-Martins; Gabriela Jurak de Castro; Carlos Ricardo Rossetto Purpose The purpose of this study is to verify whether managers’ strategic orientation influences decision-making related to differentiation and whether these two factors impact on the performance...

...Hervé Remaud; Thomas Atkin; Armand Gilinsky, Jr; Sandra K. Newton Purpose The purpose of this paper is to investigate and compare the perceptions of competitive advantage (cost leadership, differentiation, and performance) of those wineries which have implemented a clear business case...

... the reasons for success of pub branding with a link made between the nature of the “product” and customers' perception. © MCB UP Limited 1998 British Branding Marketing Differentiation Public Houses Differentiating the British Public House Tim Knowles, Department of Tourism and Leisure...