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Keywords: Diffusion
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Journal Articles
International Journal of Wine Marketing (2006) 18 (3): 204–217.
Published: 01 September 2006
... Innovation Diffusion Wines Marketing Ireland Ireland has become the second fastest growing wine market in Europe with nine out of ten bottles consumed at home (Kellegher, 2004). According to the Keynote Market Report Plus – Wine (Keynote Reports Ltd, 2004a), “multiple grocers play a leading role...
