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Keywords: Digital content customization
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Journal Articles
A study on the customization of the design of tour and activity detail pages in wine tourism
Available to Purchase
International Journal of Wine Business Research (2026) 38 (2): 215–250.
Published: 22 April 2026
... only Wine tourism Tour and activity detail page User experience Kano model Sensitivity-to-improvement mapping Digital content customization The rapid digitization of the tourism industry has fundamentally reshaped how wineries deliver and market their tour and activity (TA) offerings...
