... et al., 2012). Marketing strategy USA Critical success factors Conceptual/theoretical Wines Regression Direct marketing © Emerald Group Publishing Limited 2014 Nicholas C. Williamson can be contacted at: ncwillia@uncg.edu P2. Wineries that have wine clubs...

... producers was used to explore their direct marketing approach. Findings The findings indicated that French wine producers use a large variety of both direct and indirect marketing channels, although the importance of these distribution methods varies with the size of the producer (defined in terms...