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Keywords: Direct observation
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Journal Articles
Developing a storytelling experience: the case of craft spirits distilleries in Chicago
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International Journal of Wine Business Research (2020) 32 (4): 555–571.
Published: 29 April 2020
... craft distilleries in and around Chicago, IL. Data were collected from various sources including direct observation and secondary data based on online press coverage company websites and social media. Findings In the sample of firms, the authors identified the following seven categories...
