.... This is the classic way in which barriers to trade reduce consumer and societal welfare. For the international wine company, marketing and distribution costs rise due to the fact that certain markets are not directly available. For all potential exporters to the US. these direct shipping laws add to difficulty...

... of a marketing strategy. It reveals the importance of key issues involved in the development of marketing strategies of port wine, and in particular, the extent of distribution network, packaging, product quality, price point, value for money, direct marketing and the organisation of special events. It also...

... and distributors. Marketing strategies for each type of retail institution are provided as well. © MCB UP Limited 1997 Wine Thailand Retailers Distribution Marketing The authors gratefully acknowledge the financial support of Southcorp Wines and Mr. Freddy Chong Revising Australian Export...