Keywords: Drinks Industry
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Journal Articles
International Journal of Wine Marketing (2000) 12 (2): 37–46.
Published: 01 February 2000
... in studies of wine innovators. Wine and Spirits Drinks Industry Wine Marketing Wine Innovators Consumer Behaviour © MCB UP Limited 2000 Identifying Wine Innovators: A Test of the Domain Specific Innovativeness Scale Using Known Groups Dr Ronald E. Goldsmith, Marketing Department, College...

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