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Keywords: E-commerce
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Journal Articles
International Journal of Wine Business Research (2025) 37 (1): 55–86.
Published: 21 November 2024
... Licensed re-use rights only Development Wine E-commerce Natural Language Processing (NLP) Biterm topic model Text mining Wine is a complicated and difficult product to understand. This complexity makes it difficult for people with little knowledge to choose the desired wine. Experts...
Journal Articles
International Journal of Wine Business Research (2024) 36 (3): 370–405.
Published: 11 June 2024
... theory within the domain of winery e-commerce. Design/methodology/approach In the research, two distinct constructs are introduced for brand and product storytelling, and multivariate analysis of variance is applied to analyze data collected from 391 respondents from the UK. Findings...
