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Keywords: Emerging wine region
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Journal Articles
International Journal of Wine Business Research (2014) 26 (4): 259–278.
Published: 11 November 2014
... of EM and does not work well if categorized as a separate dimension, as posited by Morris et al. (2002) . © Emerald Group Publishing Limited 2014 New Mexico Participant observation Opportunity Risk Emerging wine region Entrepreneurial marketing In-depth interviews...
