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Keywords: Etna DOC
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Journal Articles
International Journal of Wine Business Research (2026) 38 (2): 292–314.
Published: 01 May 2026
...Giulia Maesano; Alessandra Castellini; Roberta Spadoni Purpose In the agri-food sector, a winery website remains an essential digital tool for marketing strategies and customer engagement. This study aims to analyse the communication strategies adopted by Etna DOC wineries on their websites...
