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Keywords: Event management
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Journal Articles
The Evolution of Wine Events in Australia and New Zealand: A Proposed Model
Available to Purchase
International Journal of Wine Marketing (2001) 13 (1): 54–71.
Published: 01 January 2001
... regional awareness through to brand enhancement and customer loyalty. Implications of these changes for winery management and event organisers are explored. © MCB UP Limited 2001 Wine tourism Australia and New Zealand Event management Case studies The Evolution of Wine Events in Australia...
