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Keywords: Existential authenticity
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Journal Articles
International Journal of Wine Business Research 1–24.
Published: 22 May 2026
... Licensed re-use rights only Generation Z Wine tourism Authenticity Existential authenticity Experience economy Generation Z − commonly defined as individuals born between the late 1990s and early 2010s (Dolot, 2018 ; European Travel Commission, 2020) − has emerged as a pivotal cohort...
