...Marcia Mariluz Amaral; Vitor Roslindo Kuhn; Sara Joana Gadotti dos Anjos; Luiz Carlos da Silva Flores Purpose The objective of this study is to analyze the experiences in wine tourism according to narratives shared by the visitors themselves. Furthermore, this study aims to examine the levels...

...Uwe Peter Hermann; Craig Lee; Willem Coetzee; Liezel Boshoff Purpose The purpose of this paper is to contribute to the event experience literature by examining the effects of Craft Beer Festival attendee’s event experience on their satisfaction and behavioural intentions. The study also...

... Chile Survey research Experience Wine industry Women Emerging economies Social cognitive theory While the socioeconomic impact of the wine industry is undeniable (Wine Institute , 2016, 2018), several areas of concern still need to be addressed, one of which considers the presence, role...

...Sandra Maria Correia Loureiro; Namércio Pereira da Cunha Purpose The purpose of this study is twofold: conduct a systematic literature review on relationship quality; and analyse the effect of wine brand prestige and wine consumer experience on consumer satisfaction, as well as the wine brand...

... the anecdotal evidence that through positive tasting room experiences, wineries can cultivate relationships with customers that build commitment and loyalty. The quality of the wine is not everything. Customers have many choices. The total experience at the winery, one in which the customer feels a sense...