...’ online features and geographic positioning to their tourism orientation in Ontario’s Niagara Region. By focusing on how digital readiness predicts tourism performance, the research contributes to the broader literature on digital marketing and the experience economy, moving beyond descriptive inventories...

...Tri Thong Truong; Thi Chieu Nguyen Purpose This study aims to examine how Generation Z tourists pursue authentic experiences in wine tourism in Vietnam, an emerging destination in the global wine market, using the experience economy framework and authenticity theory. Design/methodology/approach...

... in the form of wine tourism Quantitative/Empirical 157 (382) JVM Experience economy constructs as a framework for understanding wine tourism Quadri-Felitti and Fiore (2012) This study uses the pertinent constructs of the experience economy model to explain the experiential nature of wine...