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1-3 of 3
Keywords: Experiential marketing
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Journal Articles
India’s new-found love for wine tourism: a decanter of expectations and change
Available to Purchase
International Journal of Wine Business Research (2021) 33 (3): 313–335.
Published: 02 November 2020
... that offer leisure and elite lifestyle along with global cuisine (Poitras and Donald, 2006). India Conceptual/theoretical Environmental concerns Experiential marketing Escapism Hedonic value Indian middle class International travel Lifestyle Nashik Revisit intention Servicescape Vineyards...
Journal Articles
Aesthetics and conviviality as key factors in a successful wine tourism experience
Available to Purchase
International Journal of Wine Business Research (2021) 33 (2): 176–196.
Published: 28 August 2020
... expectations Conviviality Aesthetics Alsace wine region in France France Consumers Organisation Experiential marketing Questionnaire Wine tourism Semi-guided interviews The global wine industry is undergoing rapid transformation, notably because of the change in consumption practices but also...
Journal Articles
The communicative power of an extreme territory – the Italian island of Pantelleria and its passito wine: A multidimensional-framework study
Available to Purchase
International Journal of Wine Business Research (2018) 30 (3): 292–308.
Published: 20 August 2018
... to transfer information and, more recently, to the emotional factors that the wine product is able to convey and communicate. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Focus group Sensory marketing AGIL scheme Census Experiential marketing...
