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Keywords: Experts
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Journal Articles
International Journal of Wine Business Research (2013) 25 (3): 227–248.
Published: 16 August 2013
...Raquel Chocarro; Mónica Cortiñas Purpose This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red wines. Design/methodology/approach The authors conduct an experiment to measure the influence of experts' opinions...
