... empirical test of how firm-level alignment with a national branding strategy correlates with export performance. By identifying distinct strategic profiles, it offers a granular, data-driven assessment that moves beyond macrolevel analysis to provide actionable insights for both wineries and policymakers...

...Niaz Bashiri Behmiri; João Fernandes Rebelo; Sofia Gouveia; Patrícia António Purpose The purpose of this paper is to contribute to the determinants of export performance literature. The authors investigate the effect of firm characteristics on the Douro region wine firms export performance...