Keywords: Generational cohort theory
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Journal Articles
International Journal of Wine Business Research (2020) 32 (2): 247–265.
Published: 23 December 2019
... of Millennials reported using social media, compared to 75 per cent of Generation X and 57 per cent of Baby Boomers. It seems that when it comes to social media and technology use, Generation X acts as the bridge between Generation Y and the Baby Boomer generation. Generational cohort theory (GCT...

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