... Limited Licensed re-use rights only Pinot Noir Germany Consumer behaviour Means-end chain Wine marketing Not applicable Psychometric/Qualitative 101119480 This project was carried out for training purposes. This work was funded by the European Union under Grant Agreement 101119480...

... to analyse how consumers assess the relation among health, wine consumption and alcohol abuse. Design/methodology/approach A representative survey in Germany and in Hungary was conducted with 2,000 and 1,500 respondents, respectively. The survey included questions regarding the assessment and definition...

...Maximilian Carl Tafel; Gergely Szolnoki Purpose This paper aims to put Germany on par with other countries in terms of academic research on the topic of wine tourism from a producers’ perspective. Design/methodology/approach For this study, 199 in-depth interviews and 703 online questionnaires...

... countries. Design/methodology/approach A survey by questionnaire was undertaken with 123 wineries in Australia, Germany and Italy. Multiple-item measurement scales and multiple regression models were used to investigate mediation effects. Findings The findings indicate a marked influence...

... sample across six countries (France, Germany, Greece, South Africa, USA and Canada), mediation analysis was performed to examine the hypothesized relationships. Findings Results show that sales promotion mediates the relationship between feelings toward buying wine on mobile phones and m-commerce...

...Gergely Szolnoki Purpose The purpose of this paper is to use a new segmentation approach based on objective variables to calculate direct tourism-related sales volume and revenue by selling wine at a winery in the Rheingau region of Germany. Design/methodology/approach In the framework...

... 2016 15 01 2017 10 04 2017 10 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Germany Consumer behaviour Packaging Information Involvement Survey research Moderated regression analysis Are bottles outdated...

... a supplier perspective, accessing multiple sources and evaluating Germany serves to explore exogenous factors on reputation. Descriptive and regression analyses examine individual and collective reputational effects for jury grades as proxy for quality and price as the dependent variables. Findings...

...Gergely Szolnoki; Dimitri Taits; Moritz Nagel; Alessio Fortunato Purpose – This paper aims to conduct two studies to investigate the use of social media tools by wineries in Germany and assess the impact of Facebook membership on customers by comparing them with customers who were not members...

... was conducted using representative data collected in Germany through a face-to-face interview. 2,000 German consumers answered questions towards the usage of different sales channels when purchasing wine as well as socio-demographic and other behavioural questions. A hierarchical cluster analysis was run...

... a longer period of time, in order to present more reliable data and also it could have included a more representative sample from other sectors of the industry, such as co‐operatives. The research is also limited in scope to Germany and further comparative studies could be carried out focusing on other...

...) are shown to be useful techniques to handle the repeated measurement nature of the data. © Emerald Group Publishing Limited 2008 Quality awards Wines Consumer behaviour Germany Consumer choice has increased considerably as wine markets have become more globalised (Anderson, 2004...

...Robert J. Harrington; Michael C. Ottenbacher Purpose This exploratory study aims to investigate the national adoption of international wine industry trends in Germany. Specifically, the paper consider this adoption as perceived by luxury German wine producers in three wine regions. This study...

...Simone Müller The German wine law has been made responsible as one of the reasons for the critical market position of German wines inside and outside Germany. As a consequence, a new wine law (the profile wine concept) has been introduced in year 2000. As consumers are increasingly looking...