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Keywords: Highway signage programs
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Journal Articles
International Journal of Wine Business Research (2017) 29 (4): 457–483.
Published: 20 November 2017
...Erick T. Byrd; Joyendu Bhadury; Samuel P. Troy Purpose Highway signage programs are important to the success of winery tourism industry. The purpose of this paper is to investigate the regulatory environment US wineries operate under in regards to highway signage programs. The goal...
