Keywords: History
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Journal Articles
International Journal of Wine Business Research (2017) 29 (1): 20–36.
Published: 13 March 2017
... responses and comments via email. Findings The attributes pertaining to the RBVF, such as valuable, rare, imperfect imitable resources, and (non)substitutability emerged in the present study, illustrated by the local designation of origin, tradition/history, territory, specific grape varietals...
Journal Articles
International Journal of Wine Business Research (2011) 23 (3): 198–209.
Published: 23 August 2011
... presence and influence on the Australian wine industry using historical and contemporary documents and records. Findings While the French presence in Australia has always been minimal, it exerts a powerful influence on the Australian wine industry. Throughout the history of the industry, French...
Journal Articles
International Journal of Wine Business Research (2007) 19 (2): 90–97.
Published: 12 June 2007
... ambience which would encourage more female customers. J.D. Pratten can be contacted at: j.d.pratten@mmu.ac.uk © Emerald Group Publishing Limited 2007 Pubs Brewing History Women Customers Barry Davis (1981, p. 2) a former architect for a major brewing company, believed...
Journal Articles
International Journal of Wine Marketing (1999) 11 (3): 58–63.
Published: 01 March 1999
...Ma. del Carmen Morfin Mexico has a long history of wine production beginning with the Spanish nearly 500 years ago. The alcohol beverage industry in Mexico is still largely dominated by the production and consumption of brandy, rum and tequila. However, there has been some recent interest in wine...
Journal Articles
Journal Articles
International Journal of Wine Marketing (1992) 4 (1): 36–43.
Published: 01 January 1992
... and opinions about given wines were much the same as they are today. Suggests that modern approaches to marketing wines might find attitudinal changes reflected in these ancient deliberations helpful to them today. © MCB UP Limited 1992 Alcoholic Drinks Industry History International Journal...

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