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Keywords: Identity construction
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Journal Articles
International Journal of Wine Business Research (2021) 33 (3): 377–393.
Published: 08 December 2020
... an original contribution to the barely existent body of knowledge on wine consumption in sub-Saharan Africa and gendered wine-drinking identity construction. Additionally, from a methodological perspective, no previous study on wine consumption has used a narrative identity approach to the fine-grained...
