Keywords: Image
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Journal Articles
International Journal of Wine Marketing (2002) 14 (2): 33–42.
Published: 01 February 2002
... is the on‐shelf impact of New World, and in particular, Chilean Wines. This evaluation of the on‐the‐shelf impact of Chilean wines would appear to support the hypothesis that at least part of the current success of Chilean wines is concerned with image, particularly on‐the‐shelf image in an era of the global...

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