...Vikas Gupta; Manohar Sajnani Purpose This paper aims to explore the risk and benefit perceptions influencing beer patrons’ purchase and consumption decisions in India. It delves into the drivers behind consumers’ consumption patterns and attitudes towards beer, which subsequently impact...

...Valsaraj Payini; Jyothi Mallya; Senthilkumaran Piramanayagam Purpose Wine consumption among women in India is gradually increasing on the back of several factors such as increased urbanization, higher disposable income, rising affluence of the people, exposure to new cultures and a gradually...

..., satisfaction and loyalty to the wine festival. Design/methodology/approach A survey was conducted during the International Beach Wine Festival held in Karnataka, India, to collect primary data from 400 visitors. Data were subjected to a two-step cluster analysis. Further, cluster segmentation based...

... was adopted for this research. Data was gathered through a standardized questionnaire from 141 vineyard tourists in Nashik, India and evaluated by fitting a structural equation model. Findings Important drivers for wine tourists revisit intentions are countryside lifestyle and spillovers of international...

...Poonam Sharma; Sonali Singh; Richa Misra Purpose The purpose of this study is to understand consumers in the emerging wine market of India to ensure the best services. To this end, factors were identified to describe Indian wine consumer behavior and further segments for consumers were created...

...Surendra Kansara Purpose In India, Nashik District of Maharashtra State is a major Indian wine-producing region. This study aims to critically explore multiple aspects of an area and bring to the forefront of various sociological or educational variables ( Kerlinger, 1973 ). The variables can help...