...Asli D.A. Tasci; Wei Wei; Robin M. Back Purpose Taking the image and information sources in other wine-related subjects, this study aims to measure the image of Florida wine, namely, muscadine wine, a grape species common in the southern states of the USA and information sources that shape...

...Matthew J. Bauman; Natalia Velikova; Tim Dodd; Trey Blankenship Purpose The purpose of this study is to examine generational differences in consumer Web 2.0 information source adoption for wine purchasing decisions, particularly social media and internet-based sources. Design/methodology...

... opinion by reading wine reviews and books. Results show that there is very little external search effort undertaken prior to entering the store. Furthermore, the two highest ranked information sources, point of sale material and labels, are only rated somewhat important. Overall there is no one overriding...

... collection, and analysis have been described in a variety of other publications, e.g. Dodd (1994), Dodd (1998), and Dodd and Bigotte (1997), Dodd and Gustafson (1997). Other sections ofthe study, such as the reasons people purchase wine, information sources used by winery visitors, and various market...