...Asli D.A. Tasci; Wei Wei; Robin M. Back Purpose Taking the image and information sources in other wine-related subjects, this study aims to measure the image of Florida wine, namely, muscadine wine, a grape species common in the southern states of the USA and information sources that shape...

...Matthew J. Bauman; Natalia Velikova; Tim Dodd; Trey Blankenship Purpose The purpose of this study is to examine generational differences in consumer Web 2.0 information source adoption for wine purchasing decisions, particularly social media and internet-based sources. Design/methodology...

... opinion by reading wine reviews and books. Results show that there is very little external search effort undertaken prior to entering the store. Furthermore, the two highest ranked information sources, point of sale material and labels, are only rated somewhat important. Overall there is no one overriding...

... they typically spend more than first‐time tourists and pass along information to others. This paper examines the importance of bringing consumers back to a winery, and the information and spending implications of doing so. © MCB UP Limited 1999 Repeat Visitors Winery Tourism Information Sources...