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1-4 of 4
Keywords: Internet
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Journal Articles
Reading between the vines: analyzing the readability of consumer brand wine web sites
Available to Purchase
International Journal of Wine Business Research (2012) 24 (3): 169–182.
Published: 17 August 2012
... wine web sites. There are several styles of wine‐oriented web site on the internet; primarily, wine review sites and blogs, user community‐driven discussion sites, price‐hunting sites that compare bottle prices across multiple retail outlets, B2B oriented distribution company sites and B2C wine brand...
Journal Articles
A typology of online buyers for French wine web sites based on electronic service quality dimensions
Available to Purchase
International Journal of Wine Business Research (2010) 22 (4): 335–348.
Published: 09 November 2010
...Grégory Bressolles; François Durrieu Purpose Using customers' evaluations of electronic service quality (e‐SQ), the purpose of this paper is to analyze internet buyer behavior and propose a typology of online buyers for wine web sites based on e‐SQ dimensions. Design/methodology/approach...
Journal Articles
Internet Adoption by Australian Wineries: Perceived Benefits and Direct Marketing Practices
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International Journal of Wine Marketing (2004) 16 (3): 58–72.
Published: 01 March 2004
...Carmine Sellitto This article reports on research that examined internet adoption by 225 Australian wineries. Findings indicate that this new technology has been widely embraced by the industry and that numerous perceived benefits, especially associated with e‐mail marketing, are being achieved...
Journal Articles
Could Tourism Be The Economic Saviour of UK Vineyards?
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International Journal of Wine Marketing (2004) 16 (1): 101–117.
Published: 01 January 2004
... successful as a tourist centre and has the support of the local community. © Emerald Group Publishing Limited 2004 UK Wine Industry Strategic planning tourism Internet wine marketing Could Tourism Be The Economic Saviour of UK Vineyards? by Oliver Richardson, School of Business & Management...
