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Keywords: Investments
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Journal Articles
International Journal of Wine Business Research (2010) 22 (3): 238–250.
Published: 24 August 2010
...Jean‐Pierre Couderc; Jean‐Laurent Viviani; Armand Gilinsky, Jr; Raymond H. Lopez; Cristina Santini; Robert Eyler Purpose Researchers into entrepreneurial strategy have overlooked the impact of small vs big investments on a venture's return on investment (ROI). The purpose of this paper...
