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Keywords: Involvement levels
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Journal Articles
International Journal of Wine Business Research (2023) 35 (4): 597–613.
Published: 11 September 2023
... on their involvement levels in wine (high, moderate and low), the study profiles them by implementing ANOVA, principal component and chi-square analyses. Findings The study identifies the differences between groups with different involvement levels in wine regarding drinking motivations, wine attributes...
