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Keywords: Kano model
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Journal Articles
International Journal of Wine Business Research (2026) 38 (2): 215–250.
Published: 22 April 2026
.... Following refinement, 37 features were retained and evaluated through a Kano questionnaire by 38 Greek participants. By integrating the Kano model with its Better–Worse extension and sensitivity-to-improvement mapping, features were categorized and prioritized based on their impact on customer satisfaction...

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