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Journal Articles

Beyond a binary gendered and a Western research focus in wine consumer research: an exploratory study of intersectionality in narratives of wine consumption in Kenya

Open Access
Tim Clifton, Jonathan Clifton, Natalia Velikova
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research 1–17.
https://doi.org/10.1108/IJWBR-10-2025-0069
Published: 04 June 2026
... and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Gendered identity construction Positioning theory Discursive narrative analysis Narrative Intersectionality Kenya Wines Historically, wine research and managerial inquiry have treated...
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Journal Articles

“That’s not a man’s drink”. The construction of gendered identities through stories of wine consumption in Kenya

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Tim Clifton, Jonathan Clifton, Natalia Velikova
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2021) 33 (3): 377–393.
https://doi.org/10.1108/IJWBR-04-2020-0014
Published: 08 December 2020
...Tim Clifton; Jonathan Clifton; Natalia Velikova Purpose The purpose of this paper is to explore how gendered wine-drinker identities are constructed through stories of wine consumption in Kenya. Design/methodology/approach The data comes from a corpus of 19 in-depth semi-structured interviews...
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