...Linda Nowak; Philip McGongh; Thomas Atkin This study empirically examines the impact that statements on wine labels directing consumers “to learn the health effects of wine consumption, send for the Federal Government's Dietary Guidelines for Americans” may potentially have on attitudes and wine...

...Art Thomas Consumers make numerous decisions about product purchases and these are influenced by internal and external factors. Manufacturer influence over some external elements can occur through packaging. In wine marketing, packaging and labels assume undeniable influence with packaging forming...