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Journal Articles
International Journal of Wine Business Research (2021) 33 (3): 411–431.
Published: 17 May 2021
...Kimberly Lynn Jensen; Karen Lewis DeLong; Mackenzie Belen Gill; David Wheeler Hughes Purpose This study aims to determine whether consumers are willing to pay a premium for locally produced hard apple cider and examine the factors influencing this premium. This study examines the influence of hard...
