... in the statistical analysis. The methodology uses logistic regressions combined with a backward selection process and variance inflation factor analysis to address multicollinearity. The logistic regressions are conducted in three steps to delve into the research objective and gain insights into the behavior...

... Logistic Regression The Impact of Wine Tasting on Wine Purchases: Evidence from Napa, California Biographies Foo Nin Ho, Ph.D., is Associate Professor of Marketing, at the Department of Marketing, San Francisco State University, 1600 Holloway Avenue, San Francisco, CA 94132; and Mark Patrick Gallagher...