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Keywords: Loyalty
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Journal Articles
Modeling hedonic motive–based segments of wine festival visitors using decision tree approach
Available to Purchase
International Journal of Wine Business Research (2022) 34 (1): 19–36.
Published: 09 July 2021
..., satisfaction and loyalty to the wine festival. Design/methodology/approach A survey was conducted during the International Beach Wine Festival held in Karnataka, India, to collect primary data from 400 visitors. Data were subjected to a two-step cluster analysis. Further, cluster segmentation based...
Journal Articles
Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong
Available to Purchase
International Journal of Wine Business Research (2019) 31 (4): 532–554.
Published: 27 August 2019
... of upscale Chinese restaurants has not been examined. To address this gap, the SERVQUAL framework is adopted to examine the influence of sommeliers’ service quality (SQ) on customer satisfaction (CS) and loyalty in the context of upscale Chinese restaurants in Hong Kong. Design/methodology/approach...
