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Keywords: M1
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Journal Articles
International Journal of Wine Business Research (2025) 37 (4): 677–703.
Published: 18 September 2025
... reputation Wine industry Spain L66 M1 03 In recent years, wine tourism has consolidated its role as a strategic axis for wineries, facilitating direct engagement with visitors through experiences that communicate the cultural, spatial and sensory dimensions of wine production (Martínez...
Journal Articles
International Journal of Wine Business Research (2025) 37 (3): 523–542.
Published: 24 March 2025
... Licensed re-use rights only Jel code l66 03 m1 Wine tourism development Green competitive advantage Green knowledge management Green entrepreneurial orientation Wine industry Spain L66 03 M1 L66 03 M1 Wine Tourism (WT), understood as a type of tourism that allows...
