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Keywords: MARKOR
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A forum for the exchange of information across business disciplines on all issues related to the wine and alcoholic beverage industry.
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in Are white wines systematically disadvantaged? An empirical study of Wine Spectator’s Top 100
> International Journal of Wine Business Research
Published: 09 June 2026
Figure 1. Share of white wines across ranking tiers in Wine Spectator’s Top 100 lists Source: Author’s calculations A bar chart showing White-Wine Share by Ranking Tier, with values of 25.2 percent for Top 100, 20.0 percent for Top 50, 14.2 percent for Top 20, and 11.8 percent for Top 10. T... More about this image found in Share of white wines across ranking tiers in Wine Spectator’s Top 100 lists...
Journal Articles
International Journal of Wine Business Research 1–21.
Published: 09 June 2026
Journal Articles
International Journal of Wine Business Research (2026) 38 (2): 357–373.
Published: 04 June 2026
Journal Articles
International Journal of Wine Business Research 1–24.
Published: 22 May 2026
Images
in Shut-up and brew: consumer perceptions of advocacy in the US craft beer industry
> International Journal of Wine Business Research
Published: 19 May 2026
Figure 1. Proposed Theoretical Model Source: Authors’ own work A conceptual framework links consumer moral progressivism, value-expressive attitude, perceived moral foundations, and support for initiative. The conceptual framework illustrates relationships among Consumer Moral Progressivism... More about this image found in Proposed Theoretical Model Source: Authors’ own work A conceptual fra...
Images
in Shut-up and brew: consumer perceptions of advocacy in the US craft beer industry
> International Journal of Wine Business Research
Published: 19 May 2026
Figure 2. Simple Slope Graph (progressivism × VEA → MFQ ) Source: Authors’ own work A line graph compares low, mean, and high value-expressive attitude effects on moral foundation perception across progressivism levels. The line graph plots M F Q on the y-axis against Progressivism on th... More about this image found in Simple Slope Graph (progressivism × VEA → MFQ ) Source: Authors’ own ...
Images
in Shut-up and brew: consumer perceptions of advocacy in the US craft beer industry
> International Journal of Wine Business Research
Published: 19 May 2026
Figure 3. Simple Slope Graph (progressivism × VEA → support) Source: Authors’ own work A line graph shows support levels across progressivism scores under low, mean, and high value-expressive attitude conditions. The line graph plots Support on the y-axis against Progressivism on the x-ax... More about this image found in Simple Slope Graph (progressivism × VEA → support) Source: Authors’ ow...
Images
in Shut-up and brew: consumer perceptions of advocacy in the US craft beer industry
> International Journal of Wine Business Research
Published: 19 May 2026
Figure 4. Simple Slope Graph (progressivism × VEA → peaceful protest moral foundation) Source: Authors’ own work A line graph compares perceived moral foundation scores across progressivism levels under varying value-expressive attitude conditions. The line graph plots P P M F Q on the y-... More about this image found in Simple Slope Graph (progressivism × VEA → peaceful protest moral foundati...
Images
in Shut-up and brew: consumer perceptions of advocacy in the US craft beer industry
> International Journal of Wine Business Research
Published: 19 May 2026
Figure 5. Simple Slop Graph (progressivism × VEA → peaceful protest support) Source: Authors’ own work A line graph compares perceived support levels across progressivism scores under low, mean, and high value-expressive attitude conditions. The line graph plots P P Support on the y-axis ... More about this image found in Simple Slop Graph (progressivism × VEA → peaceful protest support) Sour...
Images
in Shut-up and brew: consumer perceptions of advocacy in the US craft beer industry
> International Journal of Wine Business Research
Published: 19 May 2026
Figure 6. Simple Slope Graph (progressivism × VEA → preamble moral foundation) Source: Authors’ own work A line graph compares preamble support levels across progressivism scores under varying value-expressive attitude conditions. The line graph plots Preamble Support on the y-axis agains... More about this image found in Simple Slope Graph (progressivism × VEA → preamble moral foundation) So...
Images
in Shut-up and brew: consumer perceptions of advocacy in the US craft beer industry
> International Journal of Wine Business Research
Published: 19 May 2026
Figure 7. Simple Slope Graph (progressivism × VEA → preamble support) Source: Authors’ own work A line graph compares preamble moral foundation scores across progressivism levels under varying value-expressive attitude conditions. The line graph plots Preamble M F Q on the y-axis against ... More about this image found in Simple Slope Graph (progressivism × VEA → preamble support) Source: Au...
Journal Articles
International Journal of Wine Business Research (2026) 38 (2): 333–356.
Published: 19 May 2026
Images
in Country-of-origin and producer-origin discrepancies and their interaction effects in the wine market
> International Journal of Wine Business Research
Published: 04 May 2026
Figure 1. Overview of conjoint design: orthogonal array, dummy variables and an example choice card Note: Example of a choice card. COO = country of origin. The information is shown in Japanese; English translations are provided outside the table Source: Author’s work A location map dep... More about this image found in Overview of conjoint design: orthogonal array, dummy variables and an examp...
Journal Articles
Country-of-origin and producer-origin discrepancies and their interaction effects in the wine market
International Journal of Wine Business Research (2026) 38 (2): 315–332.
Published: 04 May 2026
Includes: Supplementary data
Journal Articles
International Journal of Wine Business Research (2026) 38 (2): 292–314.
Published: 01 May 2026
Images
in Winery communication styles: a content analysis of Etna wineries’ websites
> International Journal of Wine Business Research
Published: 01 May 2026
Figure 1. Case study area Source(s): Consorzio etna doc A map depicts Sicily with Mount Etna marked and a regional map dividing the volcano into north, east, south-east, and south-west sectors. The map depicts Sicily with a marked location of Mount Etna on the eastern side, accompanied by a... More about this image found in Case study area Source(s): Consorzio etna doc A map depicts Sicily wi...
Images
in Winery communication styles: a content analysis of Etna wineries’ websites
> International Journal of Wine Business Research
Published: 01 May 2026
Figure 2. Content analysis procedure A flow diagram depicts a research process from sample design to visualisation, combining deductive and inductive approaches with qualitative and quantitative analysis. The flow diagram depicts a research methodology beginning with Sample Design, followed by... More about this image found in Content analysis procedure A flow diagram depicts a research process fro...
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in Geographical identity and market premiums: sub-AVA designations and the co-creation of value in Oregon Pinot Noir
> International Journal of Wine Business Research
Published: 29 April 2026
Figure 1. Sub-AVAs’ average price and score relative to Willamette Valley: 2018–2024 Source: Authors’ own work A line chart compares score and price across six sub-A V A regions, with price increasing more strongly. The line chart compares Score and price across six sub-A V A categories: Mc... More about this image found in Sub-AVAs’ average price and score relative to Willamette Valley: 2018–2024 ...
Images
in Geographical identity and market premiums: sub-AVA designations and the co-creation of value in Oregon Pinot Noir
> International Journal of Wine Business Research
Published: 29 April 2026
Figure 2. Average real price-quality ratios of sub-AVAs (compared to Willamette Valley = 1.00) immediately after and 15 years after the establishment of sub-AVAs Source: Authors’ own work A grouped bar chart compares R P Q values across six sub A V A regions immediately after and 15 years af... More about this image found in Average real price-quality ratios of sub-AVAs (compared to Willamette Valle...













