Keywords: Market Strategy
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
International Journal of Wine Marketing (1991) 3 (2): 33–74.
Published: 01 February 1991
...James Espey The second part of a case study of the marketing strategy of International Distillers & Vintners (UK) Limited, the first part of which was published in Vol. 3 No. 1 of this journal. A wide‐ranging and detailed description is given of the company's success factors, strategic...

or Create an Account

Close subscription notice
Close access options