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Keywords: Market Strategy
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Journal Articles
Cyprus Wine: Another Perspective — A Product‐based Marketing Analysis
Available to Purchase
International Journal of Wine Marketing (1993) 5 (1): 75–88.
Published: 01 January 1993
... Market Strategy Marketing Cyprus Wine: Another Perspective - A Product-based Marketing Analysis Patrick A.L. Skinner Marketing Consultant, Cyprus Background to this Article A previous paper in this publication ("The International Marketing of Cyprus Wines": ACase Example - the UK market", issue...
Journal Articles
Strategy in the Making: A Case Study (Part 2)
Available to Purchase
International Journal of Wine Marketing (1991) 3 (2): 33–74.
Published: 01 February 1991
...James Espey The second part of a case study of the marketing strategy of International Distillers & Vintners (UK) Limited, the first part of which was published in Vol. 3 No. 1 of this journal. A wide‐ranging and detailed description is given of the company's success factors, strategic...
