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Keywords: Market Strategy
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Journal Articles
International Journal of Wine Marketing (1993) 5 (1): 75–88.
Published: 01 January 1993
... Journal of Wine Market ing, Vol. 4, No. 1,1992, pp.44-63. © MCB UP Limited 1993 Cyprus Viticulture Viniculture Market Strategy Marketing ...
Journal Articles
International Journal of Wine Marketing (1991) 3 (2): 33–74.
Published: 01 February 1991
...James Espey The second part of a case study of the marketing strategy of International Distillers & Vintners (UK) Limited, the first part of which was published in Vol. 3 No. 1 of this journal. A wide‐ranging and detailed description is given of the company's success factors, strategic...
