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Keywords: Market forecasting simulation
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Journal Articles
Forecasting the Mexican craft beer market: an integrated consumer perception conjoint analysis approach incorporating price and product attributes
Available to Purchase
International Journal of Wine Business Research (2024) 36 (2): 248–269.
Published: 16 April 2024
...). As this study focuses on the Mexican craft beer consumer market, the following section will introduce prior literature regarding the Mexican craft beer industry and consumers. Craft beer Consumer preferences Pricing Conjoint analysis Market forecasting simulation The highlights of this paper...
