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Keywords: Market study
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Journal Articles
Adapting online wine education to China: a two-study multimethod approach
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International Journal of Wine Business Research (2025) 37 (2): 256–276.
Published: 27 August 2024
... of countries, using a mix of closed/open-ended questions in an online survey. Data was collected in a market study in Study 2, conducted at agricultural markets in Thailand (pilot test) and China. Dialogues with market sellers were undertaken, evoking mental imagery of wine descriptors to explore the relevance...
