.../testing Wines Survey research Individual perception Marketing mix Nathalie Spielmann can be contacted at: nathalie.spielmann@neoma-bs.fr 10 09 2015 16 12 2015 09 03 2016 05 04 2016 05 04 2016 As such, it is important to know which traits are important...

... then apply their framework to the icewine category and outline considerations for the marketing mix of icewine producers. Practical implications The AO framework for luxury wines and spirits is beneficial for icewine producers to help differentiate their current and future market segments. In addition...

..., the consensus is that terroir refers to a specific place and includes the social and technical features common to that place. A terroir product is one that expresses the features/characteristics of the terroir. Brand management France Regression Wines Marketing mix...

... Wines Marketing mix Economic sectors Portugal Port is a fortified wine named after Porto, the second largest Portuguese city, where it has traditionally been shipped from. However, port begins its life in the Douro valley, which starts some 100 km east of Porto (or Oporto in its anglicised form...

... market and competition are examined, a SWOT analysis is performed and the marketing mix is presented. Design/methodology/approach To gain an initial understanding of the marketing practices employed by the company concerning the production of “Zivana”, the case study method was employed, since its...

... and the marketing mix factors which the wine marketer can deploy in order to maximise opportunities in these markets are detailed, utilising research into wine consumers' behaviour. The factors detailed are the product, its tangible and intangible benefits; the price — market skimming, market penetration, neutral...