.... Scale development/testing Wines Survey research Individual perception Marketing mix Finally, hardly any of the research on personality scales has made any distinction between market segments. This is surprising, as human personality research is unequivocal: human personality traits only...

... then apply their framework to the icewine category and outline considerations for the marketing mix of icewine producers. Practical implications The AO framework for luxury wines and spirits is beneficial for icewine producers to help differentiate their current and future market segments. In addition...

... management France Regression Wines Marketing mix Psychometric/qualitative Other than tourism, perhaps no other product uses place to define itself as much as wine. Today, the origin of a wine remains an important evaluative feature for consumers, and wine marketers are using origin designations...

... Wines Marketing mix Economic sectors Portugal Port is a fortified wine named after Porto, the second largest Portuguese city, where it has traditionally been shipped from. However, port begins its life in the Douro valley, which starts some 100 km east of Porto (or Oporto in its anglicised form...

... market and competition are examined, a SWOT analysis is performed and the marketing mix is presented. Design/methodology/approach To gain an initial understanding of the marketing practices employed by the company concerning the production of “Zivana”, the case study method was employed, since its...

... and the marketing mix factors which the wine marketer can deploy in order to maximise opportunities in these markets are detailed, utilising research into wine consumers' behaviour. The factors detailed are the product, its tangible and intangible benefits; the price — market skimming, market penetration, neutral...