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Keywords: Measures
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Journal Articles
The Importance of Non‐Financial Performance Measures in Wine Business Strategy
Available to Purchase
International Journal of Wine Marketing (1999) 11 (3): 9–19.
Published: 01 March 1999
...Linda Nowak; Sherri Anderson This article explores the importance, measurement and use of non‐financial performance measures in the wine industry. Results are compared to a similar study done on US Fortune 500 and Canadian Post 300 companies. Findings indicate that a large percentage of US wineries...
