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Keywords: Methodology
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Journal Articles
International Journal of Wine Business Research (2022) 34 (1): 37–51.
Published: 16 July 2021
...Jeandri Robertson; Caitlin Ferreira; Mignon Reyneke; David Rosenstein Purpose This methodological paper aims to demonstrate the potential benefits of using consumer neuroscientific methodologies to measure consumers’ subconscious responses when consuming wine during a taste experiment...
