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Keywords: Moderated regression analysis
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Journal Articles
Information and involvement: the influence on the acceptance of innovative wine packaging
Available to Purchase
International Journal of Wine Business Research (2017) 29 (3): 285–298.
Published: 21 August 2017
... closures, bag-in-box and StackTek®. For each packaging form, a treatment group with additional information about the packaging and a reference group without this information were surveyed. ANOVA and t-tests were carried out to test the hypotheses. A moderated regression analysis was used...
