... inherent in the style of wine (such as delicacy and mousse), as well as extraneous issues such as a paucity of benchmarks. The findings are useful to the marketer of sparkling wine as they offer insights into the motivation of those who drink it. Drinking Sparkling Wine: An Exploratory Investigation...

... purposes. The study reveals that there are six dominant factors that influence wine purchasing behaviour and that significant differences in purchase motivation exist between three age segments, 18 to 25 years, 26 to 34 years and 34+years. The results of this research have significant implications...

...John Hall; Michael Shaw; Isobel Doole This paper investigates the influence of ethnologically based cultural factors on the motives and occasions for wine consumption both in Australia and overseas. As the international market for wine expands, global marketers have begun searching for new ways...